75 Serpenti - Lélio Bazin | Luxury Retail & Event Design Paris

Immersive runway show scenography designed by Lélio Bazin for the Bvlgari 75th Serpenti anniversary in Paris, featuring a central light installation, golden tiered seating, and a fusion of classical architecture with digital aesthetics.

The eternal glow of the Serpent.

Immersed in a shimmering odyssey, guests witness the fusion of ancient craftsmanship and algorithmic grace. A timeless escape where every pixel radiates with Bvlgari’s legendary brilliance.

A mockup of two smartphones held in hands showcasing a global social media strategy by Lélio Bazin for Bvlgari, featuring a digital 3D snake on the Eiffel Tower and a live stream of the Serpenti runway show on Instagram.

Luxury jewelry window display concept designed by Lélio Bazin for Bvlgari Serpenti, featuring an emerald necklace showcased against a golden geometric pattern and a clock-inspired backdrop symbolizing timeless elegance.

Grand entrance scenography designed by Lélio Bazin for the Bvlgari 75 Serpenti runway show at the Musée des Arts Décoratifs, featuring towering golden light installations and a shimmering golden carpet path leading to the fashion show

A dance of light and mystery.

Behind grand veils, silhouettes emerge through sophisticated light, plunging the audience into the Maison’s hypnotic magic.

Close-up view of the luxury runway designed by Lélio Bazin for the Bvlgari 75 Serpenti show, featuring models walking through sequential circular spotlights on a textured golden catwalk within a dark, immersive environment.

Technical top-view drawing by Lélio Bazin of a 48m by 10m immersive runway installation for Bvlgari, showing the symmetrical layout of the catwalk, central circular stage, and guest seating arrangements.

High-angle perspective of the luxury runway show designed by Lélio Bazin for Bvlgari, showcasing a dramatic long catwalk with models, atmospheric overhead lighting installations, and guests seated in a grand, darkened architectural hall.

The Grand Finale: A Monumental Vision.

Le mapping transcende l'échelle du précieux pour offrir une vision monumentale. Les pièces de haute joaillerie, d'ordinaire intimes, se déploient en formats XXL, transformant chaque facette en une architecture de lumière. Une célébration de l’infiniment petit devenu grandiose.

Immersive video mapping scenography designed by Lélio Bazin for the Bvlgari 75 Serpenti runway show, featuring monumental digital projections of luxury jewelry and clock motifs across the walls and floor of the event space.

Designed with Precision.

A high-impact design rooted in technical reality. By pairing standard structural modules with refined luxury finishes, this project guarantees an efficient and adaptable setup, transforming technical constraints into a perfectly mastered scenographical statement.

A technical axonometric drawing by Lélio Bazin showing the precise positioning of lighting fixtures and suspended truss systems for the Bvlgari 75 Serpenti runway show scenography.

Detailed technical axonometry by Lélio Bazin showcasing the global spatial organization of the Bvlgari 75 Serpenti event, including the structural truss, seating tiers, and the central cylindrical runway installation.

Continue the journey

Next project